Comfort Keepers of Johns Creek
In Home Senior Care Agency Business Profile
In business since 2015
Number of employees: 45 caregivers and 5 administration staff, both part-time and full-time
Comfort Keepers of Johns Creek
Comfort Keepers of Johns Creek is a nationally recognized in-home care agency serving Johns Creek, Norcross, Peachtree Corners, North Fulton County, Gwinnett County, and surrounding communities by providing loving, experienced, professional care services and support. Comfort Keepers® is a leading provider of in-home care, companion services, and home safety technology for seniors and other loved ones needing assistance to remain in the privacy and comfort of their own home. The Comfort Keepers® franchise network is available in all 50 states and has grown to more than 750 franchises internationally.
Why start this business and the most rewarding part
Success in business largely comes down to solving an unmet need in the real world. With an increasing life expectancy and more baby boomers reaching retirement age, the need for senior care will continue to escalate. Cheryl and her husband, Greg Johnson, started this business in 2015 after experiencing firsthand the challenges of caring for family members with medical needs at a distance. In-home care can make a tremendous difference in the quality of a loved one’s life from simple daily tasks to special care services.
Cheryl and Greg experience satisfaction on a personal level by owning a business that truly makes a difference in people’s lives. Assisting elderly and other adults to remain in the comfort of their homes impacts both the clients’ and their family’s quality of life. The life changing results are very rewarding.
Successful marketing and promotions
Cheryl believes that social media is an important and useful marketing tool for all small businesses. Most of her new clients found Comfort Keepers on social media. Social media is also used to recruit caregivers. Comfort Keepers of Johns Creek provides education to clients and their family. They are active in various social media channels including Facebook, Twitter, Google+, LinkedIn, Pinterest and YouTube. Pinterest is an effective channel used to target the daughters and granddaughters of their potential clients.
The Comfort Keepers® Information Center is a one-stop shop of resources for seniors and their family members.
What differentiates Comfort Keepers of Johns Creek?
• Leveraging a world-class franchise business model
As a franchisee, Comfort Keepers of Johns Creek receives phenomenal support from the network, including comprehensive training prior to opening, on-going training opportunities to help run a successful business, mentorship, and marketing.
• Customized plan-of-care
Comfort Keepers of Johns Creek understands that in-home senior care is not a "one size fits all solution." All services can be tailored to meet the specific needs of clients.
Caregivers are carefully selected, screened, and trained to provide professional, trustworthy, compassionate assistance that meets the organization’s high standards. Family members have the opportunity to interview caregivers to make sure it’s a compatible match. Clients are encouraged to provide feedback to their caregivers. Regular assessments are performed to make sure they meet the expectations. Using the unique Interactive Caregiving™ system, each of the caregivers is given the resources needed to provide essential personal care and engaged companionship that forms positive, trusting relationships with clients.
• The power of technology and data
Comfort Keepers of Johns Creek is a paperless agency, which uses top notch product technology to solve in-home care challenges such as social isolation and loneliness. grandPad®, is built specifically for seniors and opens a whole new world for seniors by connecting them with family, friends, and caregivers. In addition, Comfort Keepers of Johns Creek offers a full suite of in-home safety devices (i.e. medicine reminders, fall sensors) to overcome the challenges seniors may face.
Comfort Keepers of Johns Creek also leverages the data collected through its digital channels to provide customized and real-time individual care. The Family Room is an online portal containing daily activity details of their clients. Family members can access the portal to view the activities.
Tips to help other small business grow
In addition to leveraging technology and a world-class brand, Comfort Keepers franchisees are appreciated and respected members of the communities they serve. Comfort Keepers of Johns Creek operates a business built on trust to serve others and their community. Volunteering at senior citizen locations not only enables them to give back to the community but also makes their presence known to the community.